Promotion is the most common way of promoting activities in people's daily lives. Promotional methods refer to methods of promoting on-site sales. Compared with advertising, promotional means are more direct, effective, and less expensive. In the promotion of children's playgrounds, it can be divided into two categories: store image promotion and amusement equipment promotion. But in general, promotional activities need to have three major elements: entertainment, popularity, and increase sales, that is: the activities must be highly participatory, not only to attract popularity, but also to be able to produce actual benefits.
First category:
Children's playground store image promotion
1. Theme activities The purpose of theme activities is mainly to enhance the image and atmosphere of the entire store, or to increase the short-term turnover of a certain type of children's amusement equipment. The form is more diverse, it can be a fun competition or performance, preferably an activity that allows many customers to participate at the same time to expand the influence of the activity. Such activities must have certain prizes to reward the winners of the competition or performance to encourage everyone to sign up actively.
There are some requirements for the eligibility to participate in such activities, such as the purchase amount must reach a certain standard before you are eligible to sign up.
2. Charity activities Charity activities generally participate in community construction or its activities in the community where the branch is located. This activity is generally non-profit, but it can enhance the affinity of the branch and maintain the branch's good social image among community residents.
Second category:
Children's amusement equipment promotion
1. New machine recommendation
New children's amusement equipment will bring new market demand. How to make customers go from not knowing to knowing, and further to have a need or desire for this amusement equipment. In the end, spend money to satisfy automatic needs and desires. This requires children's playground operators to develop a related activity to cooperate.
2. Special package
Sales Special package sales mean that when the customer's purchase amount reaches a certain amount, the price of the token will be cheaper than when it is purchased individually. The purpose of such sales is to expand the sales volume and sales of tokens.
Main matters of package sales:
①. If the number of operations and sales cannot be well determined, it may cause losses to oneself.
②. Customers need to be informed of this activity through in-store publicity.
The third category:
Lottery activities Lottery activities refer to a form of rebate consumption when the consumption in the children's playground reaches a certain amount. When the prizes of the lottery are of high value, it will bring huge social effects to the children's playground. Set some prizes that are difficult for players to get or see, or set some rare things in the store to attract players to go, so that they can get returns beyond their expectations. However, it should be noted that in the lottery activities, the rewards are either big enough to attract everyone, or the inclusive rate is high. Players should not be unwilling to participate in the activities because they think it is difficult to win the prize. They should feel that the benefits are the greatest at the moment, and they should not wait for the time being to attract them to participate in this event.
Main matters of lucky draw:
1. For prizes with high value, it should be noted that it is a legal issue such as the ownership or right of use of the prize. If it is the right of use, the useful life should be noted;
2. The value of the prize should be attractive;
3. The prizes should not be too few, so that most customers participating in the event can experience the fun of the event;
4. Pay attention to the details in the event, and arrange it reasonably to give customers a fair chance to win the lucky draw;
5. The publicity should be coordinated to let customers know the content and details of the activities held in your children's playground;
The fourth category:
This type of promotional practice of points redemption: record the consumption amount of member customers in the membership card. When the points reach a certain number, they can be exchanged for prizes or used as a standard for promotional activities. This method has certain benefits for customers and plays a certain role in maintaining the phenomenon of children's playgrounds and stimulating consumption.
The fifth category:
Gift coupons and discount coupons. The methods of giving out gift coupons and discount coupons are generally used more frequently during holidays. During holidays, when customers spend a certain amount of money in the store at one time, they can receive a certain number (amount) of gift coupons or discount coupons.
